# CUT for Labels — design partner playbook

Working doc for the first 3–5 indie/sync pilot desks. Update weekly during each pilot.

## Who to recruit

- Indie imprint or boutique publisher with an A&R or sync desk
- Already has 10–30 trusted writers (not cold submissions)
- 2–3 internal buyers who audition weekly
- Pain: unsolicited demos, lost threads, no consent boundary

**Not yet:** major-label procurement (Sony/Universal innovation desks come after 2–3 pilots prove cuts).

## Week 0 — provision

1. Operator provisions tenant (`POST /api/admin/provision-label`) or label self-serves at `/cut-label.html`
2. Brand: wordmark, accent, embed origins
3. Invite roster: writers first, then buyers
4. Embed snippet on their intranet (optional)

## Week 1 — activation

| Check | Target |
|-------|--------|
| Writers with listed songs | ≥ 5 |
| Buyers signed in (`last_active`) | ≥ 2 |
| First brief posted | 1 |
| Time to first line | < 14 days |

## Weekly pilot review (use Label console → Pilot tab)

Pull metrics from `/api/label/metrics` or the console dashboard:

- **WAU** — writers and buyers active in last 7 days
- **Open lines** / **Requests**
- **Brief fill** — pitches received per open brief
- **Cuts landed** — mutual `placements` with outcome `placed`
- **Funnel** — listed songs → lines → cuts

Export CSV from the Pilot tab for your own notes.

## Success criteria (graduate from pilot)

- ≥ 1 cut landed (both sides confirmed)
- ≥ 2 repeat lines without operator intro
- Buyer WAU without babysitting
- Label admin can run the console without Martori support

## Case vignette template (get permission)

> **[Label type]** desk, **[N] weeks**: posted a brief for **[genre/mood]**. **[N] pitches** in **[N] days**. Opened a line on **[song]**. Both sides confirmed a **cut** on **[date]**. Thread stayed open for logistics.

Anonymize if needed; never quote message bodies or terms.

## Operator SQL (house-wide, not per-tenant)

```sql
select public.admin_metrics() -> 'funnel';
```

Per-tenant metrics run through the Label API (`GET /api/label/metrics`) after `schema-i-b2b-platform.sql` is applied.